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Win a pair of Assos Zegho cycling glasses - Sponsor Yourself @Assos_ZA Featured

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In the transient world of cycling clothing, Assos strives for permanence. At their best, the Swiss company produces apparel that goes beyond being merely that. Their stuff is wearable bicycle componentry that has a timeless fashion and an honored tradition of durability.

Because of their track record, it’s no surprise that they ventured into eyewear with the Zegho, a sunglass that is the equal of their most storied gear.

Zegho, pronounced "Zay-go", is a different animal than your typical sports eyewear. You know just by glancing at it; the design cues look to come from the runway shows they create for debuting Assos garments. The look not only stands out, but turns heads. The Zegho is futuristic while being contemporary, fashionable while being practical. Assos Zegho logoThese attributes are typical of Assos, evidence that its design is as smart and thorough as their paradigm-changing jackets and shorts.

And because it is Assos, they looked at every single aspect of eyewear to figure out what works and what doesn’t. It is for this reason that they partnered with Carl Zeiss Vision, a leader in lens technology. Zeiss has a reputation for producing lenses of amazing clarity. They work in eyewear, but also in microscopes and camera lenses. Their reputation is similar to Assos in that their products are thought of as "elegant and well-constructed."

We are offering one lucky reader the chance to win a pair of Assos Zegho Amplify glasses valued at R3500. Answer one simple question and send your answers by e-mail with the subject Zegho to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Why does Assos not use photochromatic lenses in their cycling glasses?

Look here for a clue: Assos Zegho lenses

Send your answers in by e-mail to This e-mail address is being protected from spambots. You need JavaScript enabled to view it , competition closes at noon on Friday 27 January 2012. Winner will be announced on Twitter and Facebook.

Last modified on Friday, 13 January 2012 14:15
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